Privacy Policy

Smile Art Dental Studio (“we,” “us,” or “our”) operates this website at smileartdentalstudio.com. This Privacy Policy explains what information we collect when you visit the site or contact us, how we use that information, and the choices you have.

Smile Art Dental Studio is located at 235 Walnut St, Suite 2, Framingham, MA 01702. You can reach us at (508) 433-3134 or by email at smileartdentalframingham@gmail.com for any questions about this policy.

Information We Collect

Information you provide directly

When you submit our callback form or contact us, we collect:

• Your full name
• Phone number
• Email address (when you choose to share it)
• The help topic or service you're interested in
• Any free-text message or notes you include
• Times you've indicated you're available for us to call

Information collected automatically

When you visit the site, we and our service providers may collect:

• IP address and approximate geographic region
• Browser type and version
• Device type and operating system
• Pages viewed, time on page, and click events
• The page or ad that referred you to our site

Calls

When you call a phone number we advertise, your phone number, the date and time of the call, and the call duration are logged by CallRail so we can measure which marketing channels are working. We do not record phone calls.

How We Use Information

• Respond to your inquiry and schedule appointments
• Improve the website and understand how visitors use it
• Measure the effectiveness of our advertising (Google Ads conversions tied to calls and form submissions)
• Comply with legal and regulatory obligations

Cookies & Tracking Technologies

We use cookies and similar technologies for analytics, advertising measurement, and call tracking. Specifically:

• Google Analytics 4 — page views and custom click events such as ppc_intent_card_click, ppc_intent_cta_click, and ppc_form_submit.
• Google Ads — conversion tracking so we can measure which ads lead to calls and form submissions. We do not run retargeting or remarketing ads.
• Call tracking — CallRail may dynamically swap the phone number shown on the page so we can attribute calls to specific marketing campaigns.
• Optional pixel tags — if Meta Pixel, TikTok Pixel, or other ad-platform pixels become active in the future, we'll update this policy.

How to opt out

• Install the Google Analytics opt-out browser add-on.
• Manage Google Ads personalization at adssettings.google.com.
• Use the Network Advertising Initiative opt-out or the DAA WebChoices tool.
• Block or delete cookies in your browser's privacy settings. Some functionality (like form submission) may be affected.

How We Share Information

We share information only with:

• Service providers acting on our behalf — our analytics, ad-tracking, call-tracking, website-hosting, and scheduling vendors. These providers are contractually limited to using the information for the services they provide to us.
• Legal requirements — when required by law, subpoena, or to protect our rights or the safety of others.

We do not sell your personal information.

A Note About HIPAA & Health Information

This website is a marketing site. It is not a patient portal and is not intended for the transmission of protected health information (PHI). Please do not include sensitive medical history, diagnoses, prescriptions, or other PHI in our online forms or in email messages — those channels are not the secure way to share that kind of information.

Once you are a patient of Smile Art Dental Studio, our handling of your PHI is governed by our HIPAA Notice of Privacy Practices, which we provide at your first visit and which you can request from our front desk at any time.

Your Choices & Rights

• Marketing communications — you can opt out of marketing texts by replying STOP, opt out of any future marketing emails using the unsubscribe link in those messages, or call our office to be removed from outreach lists.
• Access and deletion — you can request a copy of the personal information you've provided, or ask us to delete it. Email smileartdentalframingham@gmail.com or call the office and we'll respond within a reasonable timeframe.
• Massachusetts residents — Massachusetts law (M.G.L. c. 93H) requires us to maintain reasonable security measures for personal information and to notify residents in the event of a breach involving their data. We comply with these obligations.

Children's Privacy

This site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we'll delete it.

Third-Party Links

Our site may link to third-party services (for example, Google Maps for directions, or our Instagram and Facebook profiles). Those services have their own privacy policies, and we are not responsible for their practices.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the “Last updated” date at the top of this page. Material changes will be communicated more prominently.

Contact Us

If you have questions about this Privacy Policy or our handling of your information, reach out to us at:

• Smile Art Dental Studio
• 235 Walnut St, Suite 2
• Framingham, MA 01702
• Phone: (508) 433-3134
• Email: smileartdentalframingham@gmail.com